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HelpGenie — Marketplace Web & Admin
2026 · Frontend · admin & AI pipelines
Public web companion to a mobile product line. React SPA on a shared Supabase stack for auth, data, and storage. Marketplace structure with categories, product catalogs, mixed content types, and outbound links — plus a dedicated admin for fast project customization without redeploys. AI generation is designed so the expensive model runs once per session; a cheaper model and cache handle the rest. Owned the flow from React UI through Supabase, with agents implementing under that architecture.
What I built
- Public React SPA — category navigation, product catalogs, and content pages on Supabase auth and data
- Shared Supabase backend with the mobile app — auth, Postgres, and storage for both surfaces
- Admin panel for site customization — layout, content, and configuration without code changes
- Product & category analysis tools in admin — insights to structure catalogs and fill gaps
- AI-generated titles and descriptions for products and categories from admin workflows
- AI image generation for assets — industry presets, model selection, and preview before publish
- End-to-end admin UX tuned for quick project launch and ongoing content updates
Approaches
- SPA + Supabase client — RLS-aware reads/writes and role-based admin access
- Marketplace catalog patterns — nested categories, product cards, and flexible content blocks
- Configurable AI pipelines in admin — pick model, preview output, then commit to catalog
- Admin-first setup flow — minimize time from empty project to publishable storefront